2025 Consumer Insights Report:

What Carpet Cleaning Customers Really Want

Based on responses from nearly 1,000 U.S. homeowners — uncover the latest expectations, deal-breakers, and decision-making trends.

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Want to know why consumers choose one carpet cleaning company over another — and what drives them away? This exclusive survey-backed report reveals what today’s homeowners care about most when it comes to pricing, frequency, service options, technology, and more.

 

✅ Real-world data

✅ Actionable marketing insights

✅ Benchmark expectations for service providers

 

📥 Download the free report to make smarter marketing, sales, and service decisions.

 

Get the Free Report
StateofCarpetCleaningIndustry

Built for Growth-Focused Carpet Cleaning Businesses

As competition in home services increases, standing out requires more than just quality work. This report helps you align your offers, messaging, and pricing with exactly what your potential customers want to see — and expect — before booking.

 

Use it to improve:

  • Conversion rates from your website

  • Upsell opportunities and service bundling

  • Customer retention via recurring cleaning programs

 

What's Inside?

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Frequency vs. Reality

Discover the major gap between how often customers want to clean their carpets vs. how often they actually do.

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Top Buying Triggers

From pet messes to health concerns to move-outs, understand what moments drive customers to finally make the call.

A smiling homeowner shakes hands with a professional field service worker inside a modern home, symbolizing trust, empathy, and professionalism in home service delivery.

Price Sensitivity & Willingness to Pay

See what most consumers consider a fair price — and when a membership or discount plan makes a difference.

 

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Digital Trust Factors

Learn which marketing channels influence trust (Google, referrals, reviews) — and which ones don’t.

 

Frequency vs. Reality

Top Buying Triggers

Price Sensitivity & Willingness to Pay

Digital Trust Factors

Multiple Solutions in One Place.

ServiceMonster is a powerful software solution that streamlines operations for service-based businesses. 

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Scheduling

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Estimates

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Invoicing

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Marketing

What Our Customers Say?

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"We're able to visually see how much time we have available on the schedule, and at the top, we’re able to track revenue by route or by the total for all the routes. Absolutely essential for us to make sure that we're working at full capacity. I really love the scheduling side of ServiceMonster."

Pete Happy
ProShine Softwash

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"It's made my life even easier and our office team's life easier, because we're not having to input as many invoices anymore. The mobile app is absolutely outstanding now - everything is accurate, real-time. I can click and see exactly where they are, how much the job is, et cetera."

Connie Klopfenstein
Spot Out Fabric & Floor Cleaning

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“There are a lot of options out there, but if you're looking for something that will give you 10x the amount of value, even if those functions aren't something you're ready for, ServiceMonster is something that I can't recommend enough. There are features and reports and all kinds of stuff built into it that we still are just scratching the surface of being able to utilize to scale our business.“

Jay Young
Northwest Professional Services